Digital Marketing Data Analyst

We are seeking a detail-oriented and technically skilled Digital Marketing Data Analyst to drive audience segmentation and campaign enablement for personalized digital experiences. This role will leverage advanced CRM, data analytics, and marketing automation expertise to build frameworks for account and lifecycle targeting, ensuring data-driven activation across platforms.

Key Responsibilities Segmentation & Campaign Enablement

- Define and manage user segmentation frameworks for personalization and account targeting initiatives, leveraging SQL, CRM platforms, and marketing automation tools.

- Collaborate with Marketing and Personalization Specialists to activate segments across marketing technologies.

- Monitor campaign performance and identify optimization opportunities based on audience behavior, using tools like Google Analytics, Salesforce Marketing Cloud, and custom dashboards.

- Partner to ensure digital tagging and tracking capabilities can support segmentation needs, including data integrity and consistency across systems.

- Develop segment-level dashboards to visualize engagement, conversion, and lifecycle metrics, integrating customer 360 data from multiple sources (SQL, CRM, marketing platforms).f

- Contribute to test planning by identifying high-impact segments for experimentation, supporting A/B testing and incremental analysis for CRM campaigns.

- Translate complex segmentation logic into actionable fields for marketing platforms, enabling efficient campaign execution.

- Document business requirements, process flows, and technical specifications to guide operations and end-user adoption.

- Support ongoing data cleaning, quality auditing, and root cause analysis to maintain high standards of data integrity.

Qualifications

- Proven experience in CRM data analysis, marketing segmentation, and campaign analytics (SQL, Salesforce, HubSpot, Microsoft Dynamics).

- Strong technical skills in data visualization (Excel, pivot tables, dashboards), process mapping, and marketing automation.

- Ability to clarify business requirements, perform gap analysis, and implement process improvements.

- Excellent communication skills for cross-functional collaboration and documentation.

- Experience in ABM, lifecycle marketing, and customer journey mapping is highly desirable.

Technical Skills

- SQL, Excel (Pivot Tables, Reporting, Data Connections)

- Salesforce Marketing Cloud, Sitecore, Coveo

- Data Visualization & Dashboarding

Benefits

- Medical, Dental, Vision and Prescription Drug Coverage

- Spending accounts (HSA, Health Care FSA and Dependent Care FSA)

- Paid Time Off and Holidays

- 401k Retirement Plan with Matching Employer Contributions

- Life and Accidental Death & Dismemberment (AD&D) Insurance

- Paid Leaves

- Tuition Assistance

About Regal Rexnord

Regal Rexnord is a publicly held global industrial manufacturer with 30,000 associates around the world who help create a better tomorrow by providing sustainable solutions that power, transmit and control motion. The Company’s electric motors and air moving subsystems provide the power to create motion. A portfolio of highly engineered power transmission components and subsystems efficiently transmits motion to power industrial applications. The Company’s automation offering, comprised of controls, actuators, drives, and precision motors, controls motion in applications ranging from factory automation to precision control in surgical tools.

The Company’s end markets benefit from meaningful secular demand tailwinds, and include factory automation, food & beverage, aerospace, medical, data center, warehouse, alternative energy, residential and commercial buildings, general industrial, construction, metals and mining, and agriculture.

Regal Rexnord is comprised of three operating segments: Industrial Powertrain Solutions, Power Efficiency Solutions, and Automation & Motion Control. Regal Rexnord has offices and manufacturing, sales and service facilities worldwide. For more information, including a copy of our Sustainability Report, visit RegalRexnord.com.

Equal Employment Opportunity Statement

Regal Rexnord is an Equal Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex/gender, sexual orientation, gender identity, pregnancy, age, ancestry, national origin, genetic information, marital status, citizenship status (unless required by the applicable law or government contract), disability or protected veteran status or any other status or characteristic protected by law. Regal Rexnord is committed to a diverse and inclusive workforce. We are committed to building a team that represents diverse and inclusive backgrounds, perspectives, and skills. If you’d like to view a copy of the company’s affirmative action plan for protected veterans/individuals with disabilities or policy statement, please email Recruiting@RegalRexnord.com. If you have a disability and you believe you need a reasonable accommodation in order to search for a job opening or to submit an online application, please e-mail Recruiting@RegalRexnord.com.

Equal Employment Opportunity Posters

Notification to Agencies

: Please note that Regal Rexnord Corporation and its affiliates and subsidiaries ("Regal Rexnord") do not accept unsolicited resumes or calls from third-party recruiters or employment agencies. In the absence of a signed Master Service Agreement or similar contract and approval from HR to submit resumes for a specific requisition, Regal Rexnord will not consider or approve payment to any third-parties for hires made.