Vice President, Global Marketing

Fluence (Nasdaq: FLNC) is a global market leader delivering intelligent energy storage and optimization software for renewables and storage. Our solutions and operational services are helping to create a more resilient grid and unlock the full potential of renewable portfolios. With gigawatts of successful implementations across nearly 50 markets, we are transforming the way we power our world for a more sustainable future. For more information, please visit fluenceenergy.com .

Job Description:

All In

We are all in for growth. Our teams are relentlessly focused on identifying and seizing opportunities that propel us forward. We embrace an ownership mindset, pushing ourselves and each other to accelerate progress and create lasting success.

ABOUT THE POSITION

Lead Fluence’s global marketing organization to deliver 10x growth through brand strength, market expansion, and demand generation excellence. The VP, Marketing will architect the end-to-end marketing engine, integrating strategy, digital, product, and field marketing, to drive revenue pipeline, elevate customer engagement, and position Fluence as the category-defining leader in energy storage and digital solutions.

Key Responsibilities

Growth & Funnel Leadership

- Own and optimize the global marketing funnel from awareness to qualified pipeline, in close partnership with Sales and Product.

- Build a data-driven demand generation engine that consistently delivers marketing-sourced pipeline and measurable ROI.

- Introduce full-funnel visibility and KPIs to track campaign performance, conversion, and customer acquisition cost (CAC).

Brand & Positioning

- Evolve Fluence’s brand narrative to reflect a next-generation, technology-enabled clean energy company.

- Lead global storytelling that differentiates Fluence across key markets and stakeholder audiences (customers, investors, partners).

- Oversee creative, PR, and digital communications to drive thought leadership and market visibility.

Product & Segment Marketing

- Build deep alignment with Product and Regional leaders to develop segmented go-to-market (GTM) strategies for hardware, software, and services.

- Translate complex technology into clear customer value propositions and competitive positioning.

- Support pricing, packaging, and launch readiness for new product introductions.

Digital & Data-Driven Marketing

- Deploy next-gen digital marketing automation, CRM, and analytics platforms to optimize reach and personalization.

- Build a marketing operations function that uses data to drive decisions on spend, performance, and audience insights.

- Champion AI-driven content, digital ABM, and marketing performance dashboards.

Team & Organizational Leadership

- Lead a global team of marketers across brand, content, digital, and field marketing.

- Foster a culture of creativity, accountability, and experimentation.

- Partner with the CGO, Sales Transformation, and Product to ensure full commercial alignment.

What We’re Looking For

- 15+ years of marketing leadership experience in B2B technology, energy, renewables, or complex industrial sectors.

- Proven record of driving pipeline growth and marketing-sourced revenue.

- Deep expertise in demand generation, brand building, and digital marketing.

- Strong understanding of CRM, marketing automation, and analytics platforms (Salesforce, HubSpot, Pardot, etc.).

- Track record in leading global, cross-functional teams through transformation and scale-up phases.

- MBA or advanced degree preferred.

Key Competencies Required

- Strategic and creative growth mindset

- Commercial acumen and funnel discipline

- Data-driven, outcome-oriented execution

- Inspirational leadership and change agility

- Exceptional storytelling and communication

Fluence IS AN EQUAL OPPORTUNITY EMPLOYER and fully subscribes to the principles of Equal Employment Opportunity to ensure that all applicants and employees are considered for hire, promotion, and job status without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, marital or familial status.

Our Culture

At Fluence, our culture is the foundation that drives our ambitious growth strategy and fuels our mission to transform the future of energy. Our core cultural pillars empower us to innovate, collaborate, and lead with purpose, ensuring we continue to deliver unparalleled value to our customers and the world.

Unleash Voices

We believe every voice matters. We encourage openness, active listening, and decisive action to create a culture where everyone has the opportunity to contribute to our success. We foster an environment where diverse perspectives are heard and valued, driving innovation and progress.

Customer Fluent

Our customers are at the heart of everything we do. We’re committed to delivering exceptional value that exceeds expectations by understanding our customers' needs and adapting swiftly to meet them. Our deep focus on customer satisfaction drives us to continuously improve and innovate.

Infinite Impact

We are committed to creating the impossible. We push boundaries to deliver sustainable, game-changing solutions that shape a brighter, more energy-efficient future for all. Our team is passionate about making a lasting impact that will resonate for generations to come.

All In

We are all in for growth. Our teams are relentlessly focused on identifying and seizing opportunities that propel us forward. We embrace an ownership mindset, pushing ourselves and each other to accelerate progress and create lasting success.