Social Media Analyst

Who We Are

We're powering a cleaner, brighter future.

Exelon is leading the energy transformation, and we're calling all problem solvers, innovators, community builders and change makers. Work with us to deliver solutions that make our diverse cities and communities stronger, healthier and more resilient.

We're powered by purpose-driven people like you who believe in being inclusive and creative, and value safety, innovation, integrity and community service. We are a Fortune 200 company, 19,000 colleagues strong serving more than 10 million customers at six energy companies Atlantic City Electric (ACE), Baltimore Gas and Electric (BGE), Commonwealth Edison (ComEd), Delmarva Power & Light (DPL), PECO Energy Company (PECO), and Potomac Electric Power Company (Pepco).

In our relentless pursuit of excellence, we elevate diverse voices, fresh perspectives and bold thinking. And since we know transforming the future of energy is hard work, we provide competitive compensation, incentives, excellent benefits and the opportunity to build a rewarding career.

Are you in?

Primary Purpose

BGE's social media team is charged with creating strategic, innovative brand, advertising and marketing plans and materials. Together with BGE's external agencies, the Social Media Analyst position provides social media support to BGE's companywide brand strategy, advertising and integrated marketing campaigns. The position helps drive. BGE's overall content strategy for owned social media channels and routinely collaborates across other BGE business functions to develop digital content that supports issue and messaging priorities. The position will also assist in management of enterprise-wide social media software as well as and the establishment of governance and support protocols to help ensure successful implementation company wide.

Primary Duties

Job Scope

Position is full-time Requires ability to travel. Requires ability to work extended hours in evening and/or weekend.

Minimum Qualifications

4-year relevant degree and 2-5 years' professional experience in social media for a Fortune brand, marketing, PR or advertising agency. In lieu of degree, 6-9 years of relevant experience. Demonstrated ability to produce comprehensive and innovative social media strategies in support of high-profile initiatives and campaigns. Excellent writing and copy-editing skills, experience writing for multiple audiences and platforms. Excellent interpersonal communications. Proven ability to work effectively in a collaborative team environment. Strong organizational skills to effectively manage resources and the execution of multiple projects on an ongoing basis. Experience managing or interacting with digital agencies and internal stakeholders. Familiarity with design and web development processes and guiding principles. Experience interfacing with executives and management personnel. Demonstrated commitment to continuous personal and professional growth and development.

Preferred Qualifications

Ability to translate complex industry issues into rich and engaging digital and social content. Experience with Sprinklr or other enterprise level social media management platforms. Proficiency with Facebook Business Manager and Ads Manager, including the ability to place campaigns, manage delivery and budgets and analyze results. Highly motivated individual who demonstrates commitment to continuous personal and professional growth and development. Experience in graphic or visual design, video editing and social media creative development. Experience in executing digital media campaigns and familiarity with Google Analytics and Wordpress.

Benefits

Benefits

Note: Exelon-sponsored compensation and benefit programs may vary or not apply based on length of service, job grade, job classification or represented status. Eligibility will be determined by the written plan or program documents.