Westinghouse Electric Company, LLC

Optimization Specialist

Optimization Specialist
LocationMassachusetts, MA
Job TypeContract
On-site
Oil and Gas

About This Job

We are searching for an Optimization Specialist on behalf of our client. This is a 1 yr. contract assignment. (W-2). We are looking for an outstanding digital marketer/optimization specialist to help bring new ideas, personalized experiences and communications to life. This position is a unique opportunity to ideate and design testing strategies that will shape the future of customer experiences. As a member of the Digital Experience and Center of Excellence team, you will be working in a fast-paced environment with passionate leadership and will have the ability to make a huge impact enterprise-wide.


The ideal candidate must be creative and collaborative. You will help identify new ways for customers to engage with the digital properties. You will use analysis, creativity, and experiments to drive traffic, improve conversion rates, and increase customer satisfaction with our digital properties.


You will design and execute experiments, measure the results, and generate insights from data across all marketing channels so that we can do more of what works and less of what doesn't.

You will interface cross-functionally with different teams including Digital User Experience, Brand and Product Marketing, Analytics and Technology teams.



Location: Juno Beach, FL 33408

This is a 1 yr. contract assignment. (W-2).



Essential Functions:

Assist in the development and testing of digital experiences
Objectively deliver testing insights and use data-driven decision making
Build dashboards and analyze areas of opportunity
Create reports to measure impact of campaigns on key performance indicators
Collaborate with analysts, visual designers and product owners to support tests
Effectively partner cross functionally to problem-solve and deliver solutions to testing questions
Ensure accuracy of data across multiple Testing tools
Communicate insights and findings across a variety of stakeholders and teams
Help drive the expansion of existing optimization program with new and innovative processes
Lead campaign updates and develop presentations with supporting materials to deliver the results




Education/Experience:

Bachelor's degree and one to three years of relevant work experience are required.
A thorough understanding of transactional design for applications and content pages utilizing a mobile first approach.
Experience working with A/B and Multivariate Testing platforms
Experience with optimizing highly trafficked web pages for performance
Understand responsive design approaches
Strong usage of Web Analytics report suites such as Adobe Analytics
Experience working with a Testing tool such as Adobe Test & Target
Background in building Analytics dashboards and summarizing insights
Understanding of segmentation and creation of audiences
Dedication to customer service and the flexibility to meet the demands of assigned projects; enthusiasm and passion for getting the job done.
Sound business and financial acumen, balanced by a talent for creative thinking and problem solving.
Ability to follow critical business processes to ensure quality and timely execution of initiatives.
Ability to multitask and maintain higher performance under extreme pressure in a dynamic, fast paced environment.
Ability to perform writing for status updates and presentations.
Strong writing, verbal and overall communication skills, plus a comfort level in presenting to team members, senior managers clients and vendors.
Proven leadership experience and effectively manage difficult situations.



EOE of Minorities / Females / Vets / Disability.


FL: 17501


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