Shipley Energy

Marketing Project Manager

York, PA

Full-time

$65,000-$80,000

About This Job

We’re looking for a seasoned marketing professional with proven project management experience who’s ready to hit the ground running. This is not an entry-level role — we need someone who already knows the ins and outs of marketing strategy, can confidently plan and execute campaigns, and brings fresh ideas to the table. You should be comfortable interpreting data from tools like Google Analytics and providing clear, detailed guidance on campaign performance. If you're someone who takes initiative, communicates clearly, and enjoys bringing structure and creativity together, we want to hear from you!

Starting at $65k - $80k based on experience.

Requirements

•

Bachelors degree in marketing, communications, or project management and three+ years of professional marketing experience

•

Committed to the values of initiative, responsibility, caring relationships, integrity, & innovation

•

Demonstrated leadership and team building experience

•

Strong experience interfacing with clients or internal stakeholders to cultivate projects and campaigns, while guiding what is feasible within constraints of budget and time resources

•

Experience creating integrated marketing campaigns and calendars that serve as guides for marketing team

•

Experience using KPIs to set guidance, strategize, and optimize campaigns

•

Experience managing team resources, with the ability to prioritize in a changing environment

•

Experience with project management tools such as Asana, Monday.com, or Microsoft Suite is preferred

•

Experience with Google Analytics or marketing analytics tools is preferred

•

Experience with marketing technologies and CRMS such as WordPress, HubSpot, MailChimp, Salesforce, or Microsoft Dynamics is a plus

•

Ability to learn new software and tasks quickly and with accuracy

•

Excellent written, oral, and interpersonal communication skills

Responsibilities

Business Functions

•

Plan marketing campaign strategy and tactics for Shipley Energy brands to retain existing customers, attract new customers, and maximize gross profit

•

Allocate and manage marketing product line and brand budgets

•

Analyze and report on campaign performance, suggesting adjustments based on findings

•

Establish and maintain relationships with outside vendors to create, publish, manage, and optimize marketing campaigns

•

Manage marketing events

•

Design, manage and optimize marketing projects

•

Develop and optimize systems of work and standard operating procedures

•

Facilitate project management software for marketing team, providing detailed campaign information and clarity

•

Ensure marketing deadlines are met and within budget

•

Communicate with marketing team and business unit stakeholders about current and upcoming projects

•

Develop product knowledge of Shipley Energy and brands product lines

•

Stay up to date on current marketing best practices, trends, and leadership skills.

Process Improvement

•

Create campaigns, projects and project structures for team to follow in project management software

•

Lead internal and external marketing software changes that will create team efficiencies and better customer experience

•

Identify efficiencies for process improvement and assist with testing and implementation

Customer Engagement

•

Follow-up with all customer inquiries within one business day or less

•

Align team to provide marketing, sales, and management with analysis and reporting on an ongoing basis

•

Coordinate team to cultivate and moderate content Shipley Energy uses to create a safe, vibrant, and informative environment

•

Guide team towards ever-improving customer experience that increases customer lifetime value and longevity

•

Provide all customers with consistent, quality service in accordance with company procedure

Brand: Shipley Energy

Address: 415 Norway Street York, PA - 17403

Property Description: Shipley Energy Norway St

Property Number: 1

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About This Job

Requirements

Responsibilities

Business Functions

Process Improvement

Customer Engagement

Brand: Shipley Energy

Property Description: Shipley Energy Norway St

Property Number: 1

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