Marketing Manager, Web and SEO

Job Details

The Digital Marketing Manager will play a critical role in shaping and executing the digital marketing strategy for the Senske Family of Companies. This position focuses on creating engaging digital experiences that resonate with our customers, leverages consumer insights, and aligns with brand priorities. The ideal candidate will have hands-on expertise in Salesforce and Salesforce Marketing Cloud, a solid understanding of SEO and Conversion Rate Optimization (CRO) best practices, and a passion for elevating the digital customer journey.

Key Responsibilities

Develop and execute digital marketing campaigns leveraging Salesforce Marketing Cloud, including audience segmentation, offer strategy, and marketing automation.

Implement and optimize SEO strategies to enhance organic visibility and drive website traffic, ensuring alignment with brand goals.

Utilize Conversion Rate Optimization best practices to improve user experience and increase digital conversion rates across web and mobile platforms.

Ensure accurate and up-to-date business listings for all brands across digital platforms.

Design and deliver engaging and personalized digital guest experiences informed by consumer insights and aligned with brand priorities.

Track, analyze, and report on digital campaign performance, using data insights to make informed decisions and optimize strategies.

Work with creative teams to develop high-quality content for digital channels that drives engagement and brand awareness.

Stay up-to-date with the latest digital marketing trends, tools, and technologies to ensure SFC digital strategy remains innovative and effective.

Manage relationships with external vendors or agencies as needed to execute and enhance digital marketing initiatives.

Required Skills

We Offer

Salary range for this position: $75,000 - $100,000