Company description
Gentiam Canada supports all goals related to specializing in advanced electric powertrain solutions for sustainable transportation, with a focus on electric and hybrid electric aviation. We contribute to key areas in consulting and integrated powertrain systems development tailored to startups and enterprises, accelerating our clients’ development with precision by leveraging state-of-the-art technology. We are experts at delivering results in this space within constrained budgets and timelines. Our core team has over decades of combined experience in established firms, spread out over a dozen competitive industries.
Job description
The Marketing Intern will support Gentiam's comprehensive marketing efforts to identify, research, and engage potential customers in the industrial markets, with a focus on hybrid and electric solutions. This role combines traditional business development activities with modern digital marketing strategies including SEO, content creation, social media management, and web design. This position is ideal for a recent graduate or intern student seeking hands-on experience in integrated marketing, market research, and business development.
The right candidate will play a key role in building and maintaining the sales pipeline, driving online visibility, creating engaging content, and helping the Gentiam team qualify potential customer opportunities through multiple digital channels.
This role would be perfectly suited for students or early-career professionals looking to enhance their understanding of the marketing, business development, sales activities, and digital marketing strategies of an Engineering and Technology focused company in its early stages.
Duties and Responsibilities
•Market Research: Conduct in-depth research to identify target companies and opportunities within the industrial markets, with a focus on powertrain electrification, and hybrid electric solutions
•Data Collection & Analysis: Categorize and prioritize target companies based on industry trends, market size, and potential business fit. Use data-driven methods to assess the attractiveness of prospects against a tiered criteria list
•Lead Generation: Support the outreach process by identifying key contacts within target companies using LinkedIn and other tools to initiate engagement and begin qualifying opportunities
•Search Engine Optimization (SEO): Conduct keyword research, optimize website content for search engines, and implement on-page SEO strategies to improve organic search rankings and visibility in industrial markets
•Geographic SEO (GEO): Develop and execute local SEO strategies to target specific geographic markets and industrial clusters, optimizing for location-based searches and regional business directories
•Content Marketing: Create SEO-optimized blog posts, case studies, whitepapers, and technical content that positions Gentiam as a thought leader in electrification and hybrid solutions
•Email Marketing: Develop and execute email marketing campaigns, newsletters, and nurture sequences to engage prospects and maintain customer relationships
•Marketing Analytics: Track and analyze marketing performance across all channels, providing regular reports on campaign effectiveness, lead quality, and ROI
•Website Analytics: Monitor and analyze website performance using Google Analytics, Search Console, and other tools to track user behavior, conversion rates, and marketing ROI
•Event Marketing Support: Assist with virtual and in-person industry events, webinars, and trade shows to generate leads and build brand awareness
•Other: Perform additional duties as required
Knowledge and Skills
•Strong ability to conduct thorough market and company research, analyze data, and present findings clearly and concisely
•Strong written and verbal communication skills for outreach efforts and internal collaboration. Experience with LinkedIn and other networking tools is a plus
•Office software tools experience, Google suite or Microsoft Office Suite (Excel, Word, PowerPoint). Experience with CRM systems (e.g., HubSpot, Salesforce) is preferred. Willingness to utilize AI tools, other database tools or software as required
•Able to work in a self-directed way, take high level direction and plan and structure activities accordingly
•Willingness to work across different time zones, to include North America and European communications. Flexibility in the work day needed
•Some understanding or interest in electric propulsion, hybrid electric solutions and electrification of industrial grids or systems is preferred but not required
•Comfortable in startup work environments and ambiguity, requiring flexibility and agile problem solving
•Familiarity with B2B marketing, especially in high-tech sectors like aerospace or automotive
Education required
•Enrolled in a University program and working toward the completion of their 3rd year or higher of a 4-year program or 4th year or higher of a 5-year program. This role is ideal for students who are studying Business, Communications, Marketing, Market Research, Economics or Engineering.
•Experience or coursework in market research, sales, and business strategy in a technical or engineering-driven industry.
Job Types: Part-time, Internship / Co-op
Pay: $18.00-$20.00 per hour
Schedule:
Work Location: Remote
Remote
part time
