Marketing Director

The Marketing Director is responsible for overseeing all marketing initiatives to drive business growth, enhance brand visibility, and align marketing efforts with the company's strategic objectives. This individual will play a key role in leading cross-functional teams, managing marketing channels, and ensuring the delivery of impactful campaigns that generate measurable results.

Primary Responsibilities:

· Lead and manage a team of 2–3 marketing professionals, providing mentorship, direction, and performance feedback to foster professional growth. •

· Delegate tasks effectively, ensuring that team members have clear goals, timelines, and support to succeed in their roles.

· Develop and execute lead generation strategies to ensure a consistent flow of qualified leads, meeting or exceeding key performance indicators (KPIs). •

· Collaborate with the sales team to align marketing campaigns with sales goals and support their initiatives through tailored marketing materials and strategies.

· Maintain and oversee inventory of all Dilmar-branded marketing items (e.g., apparel, promotional items, leave-behinds, and office supplies). •

· Ensure all marketing collateral aligns with the company’s brand guidelines and reflects a professional image.

· Direct and manage all digital marketing efforts, including website optimization, social media strategy (LinkedIn, Facebook, etc.), email campaigns, and paid advertising. • Analyze website traffic and engagement, provide regular performance reports, and recommend upgrades or changes to enhance user experience and lead generation.

· Strategize, plan, and coordinate Dilmar’s participation in trade shows and industry events to maximize brand exposure and networking opportunities. •

· Identify relevant trade publications and manage content submissions to enhance brand visibility in targeted verticals. •

· Conduct in-depth competitive research, including analysis of competitors’ marketing strategies, digital presence, and targeted keywords.

· Stay informed about industry trends, emerging technologies, and customer preferences to inform strategic marketing decisions.

· Develop and implement annual inbound and outbound marketing strategies, ensuring alignment with the company’s business goals. •

· Evaluate and recommend innovative marketing tools and platforms to enhance productivity and campaign effectiveness.

· Oversee third-party marketing vendors, ensuring quality, timeliness, and alignment with strategic objectives. •

· Collaborate with the VP of Sales to identify and implement best practices for customer relationship management (CRM) tools and strategies. •

· Campaign Performance and Reporting: •

· Monitor, measure, and report on the success of marketing campaigns using data-driven metrics and analytics. •

· Provide actionable insights and recommendations to refine future strategies and improve ROI.

· Lead the creation of high-quality, engaging content, including blog posts, case studies, whitepapers, videos, and presentations. •

· Ensure all communication reflects a professional, warm, and approachable tone, fostering positive relationships with internal and external stakeholders.

· Act as a key advisor to the VP of Sales, contributing innovative ideas to elevate marketing and sales alignment. •

· Provide mentorship and guidance to team members, fostering a culture of creativity, accountability, and continuous improvement.

· Manage special projects as assigned by the VP of Sales and other executives, ensuring timely and successful completion. •

· Maintain an organized workspace and exemplify professionalism, adaptability, and a positive attitude.

Qualifications:

· Bachelor’s degree in Marketing, Business, or a related field. •

· Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign etc.) •

· 5+ years of experience in marketing leadership roles, preferably in B2B industries. • Expertise in digital marketing, lead generation, and CRM systems (e.g., HubSpot, Salesforce). •

· Strong project management and organizational skills with attention to detail. •

· Excellent communication and interpersonal skills to collaborate across departments and represent the company externally. •

· Data-driven mindset with the ability to analyze metrics and adapt strategies accordingly. •

· Proficiency in marketing software, social media platforms, and analytics tool

Job Type: Full-time

Benefits:

Schedule:

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Monday to Friday

Work Location: In person