Marketing Coordinator

Coordinate advertising and public relations with the ad agency for current communities

Direct and participate in the design of flyers, direct mail pieces, and other marketing collateral in coordination with the Vice President of Sales and sales representatives

Coordinate the selection of model options

Coordinate and participate in the compilation and completion of brochures, signage, and sales office

Manage the maintenance of branding and compliance of model homes, advertising, signage, brochures, public relations, invoices

Oversee the marketing of all active and upcoming communities and approve marketing materials such as ad campaigns, press releases, website designs, e-blast campaigns, logos, direct mail campaigns, etc.

Identify and prioritize marketing objectives, including managing effective marketing campaigns–digital and on site

Manage online branding and communication efforts through the company’s website, mobile, and email marketing campaigns

Support a wide range of digital and traditional marketing needs for the division including strategy, planning, targeting, implementation, reporting and/or optimizing

Analyze and interpret user journey data to improve the customer experience

Review performance of the website and track campaign reporting

Manage reports and dashboards to provide detailed tracking of marketing programs across various channels as well as measuring, monitoring and optimizing the funnel from inquiry to closed opportunity

Maintain model homes after model opening, including coordinating the cleaning, plant maintenance, and landscape maintenance of the model complex

Communicate with various departments to improve products and company image

Conducts all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company

Two years of digital marketing experience and/or training

New home sales marketing experience preferred

Strong written and verbal communication skills

Creative thinking

Advanced Knowledge of MLS and realtor sites such as Zillow and Realtor.com

Basic knowledge in Google Analytics, social media sites, Adobe Creative Suite to include InDesign, Photoshop, photography and editing