Bath Planet of Raleigh

Integrated Marketing Coordinator

Raleigh, NC

Full-time

$58,500

About This Job

Job Description:

Overview: We are seeking a highly motivated and creative Marketing and Advertising Coordinator to join our dynamic team. This full-time position will be responsible for developing and implementing marketing strategies for our four construction companies: a glass company, a kitchen and bath remodeling company, a fireplace and grill store, and a countertop business. The ideal candidate will be tech-savvy, with a passion for design and a strong understanding of both digital and traditional marketing avenues.

Key Responsibilities:

•

Develop and execute comprehensive marketing strategies for all four companies to increase brand awareness and drive customer engagement.

•

Create eye-catching brochures, flyers, and promotional materials to support sales initiatives and product offerings.

•

Manage and maintain social media accounts across various platforms, including content creation, scheduling, and audience engagement.

•

Optimize and manage Google Business Profiles, ensuring accurate information and leveraging tools for maximum visibility.

•

Strategize and implement Google Ads campaigns to enhance online presence and generate leads.

•

Attend industry events, trade shows, and community functions to represent the companies and network with potential clients and partners.

•

Collaborate with graphic designers and other creative professionals to produce print and radio advertisements.

•

Monitor and analyze marketing performance metrics, providing regular reports and recommendations for improvement.

•

Stay current with industry trends and emerging technologies to ensure our marketing efforts remain innovative and effective.

Qualifications:

•

Bachelor's degree in Marketing, Communications, or a related field.

•

Proven experience in marketing, advertising, or a similar role, preferably within the construction or home improvement industries.

•

Strong proficiency in digital marketing tools and platforms, including social media, Google Ads, and Google Business Profile.

•

Excellent graphic design skills with experience in creating print materials and radio advertisements.

•

Outstanding written and verbal communication skills.

•

Ability to work independently and as part of a team, managing multiple projects simultaneously.

•

Creative mindset with a strong attention to detail and problem-solving skills.

Benefits:

•

Competitive salary and performance-based incentives.

•

Health and dental insurance.

•

Paid time off and holidays.

•

Opportunities for professional development and growth within the company.

If you are a driven individual with a passion for marketing and a knack for creativity, we would love to hear from you!

Job Type: Full-time

Pay: From $58,500.00 per year

Benefits:

•

401(k)

•

401(k) matching

•

Health insurance

•

Paid time off

Schedule:

•
Monday to Friday

Experience:

•

marketing: 5 years (Required)

•

Social media marketing: 3 years (Required)

Work Location: In person

Integrated Marketing Coordinator

About This Job

Job Description:

Key Responsibilities:

Qualifications:

Benefits:

Job Type: Full-time

Pay: From $58,500.00 per year

Benefits:

Schedule:

•Monday to Friday

Experience:

Work Location: In person

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