Google Business Profile Optimization Specialist

About the Role

Universal EV Chargers is looking for a skilled and detail-driven Google Business Profile (GBP) Optimization Specialist to own and elevate our local presence on Google Search and Maps.

You’ll be responsible for auditing, maintaining, and optimizing our listings across multiple locations nationwide. This means ensuring every profile is accurate, verified, visually appealing, and driving measurable engagement.

If you’re someone who notices inconsistencies, thrives on organization, and understands the mechanics behind local SEO visibility — this role is for you.

Key Responsibilities

- Audit & Manage Listings: Regularly review and update all company Google Business Profiles for accuracy and compliance.

- Optimize Visibility: Refine categories, descriptions, and attributes to maximize local search performance.

- Resolve Issues: Handle duplicates, suspensions, verification challenges, and ownership disputes.

- Visual Content: Upload and optimize images, videos, and logos that align with brand guidelines.

- Content Posting: Publish offers, updates, and events regularly through GBP posts.

- Reputation Management: Monitor and respond to reviews promptly and professionally; escalate recurring issues or patterns.

- Reporting & Analytics: Track key insights (views, direction requests, calls, clicks) and generate monthly reports with actionable recommendations.

- Collaboration: Coordinate with marketing, operations, and field teams to keep listings up-to-date for new site launches and program updates.

- Compliance: Stay current on Google’s changing policies, new GBP features, and best practices for local SEO.

Required Skills & Experience

- 2–4 years of hands-on experience managing Google Business Profiles (Google My Business) for multi-location businesses.

- Strong understanding of local SEO fundamentals, including NAP consistency, categories, and ranking signals.

- Proven ability to resolve verification, suspension, or duplicate listing issues.

- Proficiency with Google Business Manager, Google Maps, and Google Sheets.

- Familiarity with tools like BrightLocal, Moz Local, Yext, or Whitespark (preferred).

- Excellent organizational skills with strong attention to detail.

- Strong written communication skills — able to write concise, keyword-optimized descriptions and posts.

- Comfortable analyzing data and presenting clear performance insights.

Preferred Qualifications

- Experience in managing multi-location or franchise business listings.

- Familiarity with Google Analytics and UTM tagging for tracking GMB traffic.

- Basic photo/video editing skills for optimizing listing visuals.

- Experience coordinating with Google Support or resolving complex listing issues.

What Success Looks Like

- All listings are verified, accurate, and optimized.

- Profile engagement (views, calls, direction requests, etc.) grows month over month.

- Customer reviews are consistently responded to and managed.

- Locations maintain high visibility in local map results.

Why Join Universal EV Chargers

Universal EV Chargers is one of the fastest-growing charge point operators in the U.S., with more than 600 installed chargers and 700+ charge points nationwide. We’re driving clean transportation forward by building reliable, accessible, and affordable EV charging networks for communities, fleets, and property owners.

Join a forward-thinking team where your work directly shapes how thousands of drivers discover and connect

Job Type: Full-time

Benefits:

- Dental insurance

- Health insurance

- Paid time off

- Vision insurance

Work Location: In person