RSC LANDSCAPING

Garden Center Marketing/Event Manager

Millsboro, DE

Full-time

About This Job

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Join our dynamic team at RSC Landscaping / East Coast Garden Center as a Garden Center Marketing Event Manager. This role is pivotal in driving the success of our garden center through innovative marketing strategies and exceptional event management. We pride ourselves on our commitment to quality, customer satisfaction, and a passion for plants. As a leader in the industry, we offer a unique opportunity to grow your career in a supportive and engaging environment.

Responsibilities

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Oversee the day-to-day operations of the Garden Center, ensuring smooth and efficient processes.

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Implement and follow opening and closing procedures.

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Lead all marketing initiatives, including managing the website, social media, events, classes, and advertising efforts.

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Monitor inventory control, including ordering and purchasing materials, and creating pricing labels.

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Coordinate special events, head the event committee, and manage all aspects of events, including food trucks and advertising.

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Build and lead a team that aligns with business goals and priorities to maximize sales and profitability.

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Understand all aspects of retail operations, including keeping up with the latest trends, inventory control, and enhancing sales through effective displays.

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Manage team leaders and support them in managing their staff effectively.

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Prepare work schedules and assign tasks to employees.

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Implement company policies and safety requirements.

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Report weekly to the Department Head on the division’s performance.

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Oversee the receiving and placement of products and goods.

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Foster a positive and meaningful work experience for the team and co-workers.

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Handle all Public Relations for the Garden Center.

Qualifications

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4-year college degree or 3 years of hands-on experience in a related field.

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Proven marketing experience.

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Strong plant knowledge.

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Proficient computer skills and experience with POS systems.

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Flexible schedule with mandatory weekends and overtime during busy seasons.

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Knowledge of pest scouting, IPM, and organic pest control is preferred.

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Excellent customer service and sales skills.

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Ability to train and develop employees.

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Previous experience managing a seasonal team or business is preferred.

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Valid driver’s license.

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Ability to stand, sit, and walk for prolonged periods.

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Strong communication and leadership skills.

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