Field Marketing Coordinator
Orlando, FL
Full-time
$75,000-$75,000About This Job
Janney Roofing is a family-founded and family-operated company built on the principles of honesty, quality, and integrity. We believe in what we do and believe we are changing lives one roof at a time.
Our work environment includes:
•
Growth opportunities
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On-the-job training
Are you a strategic marketer with a passion for local activation and data-driven lead generation? At Janney, Florida’s Highest Rated Roofer, we’re not just creating campaigns—we’re building revenue engines that power the most respected brand in the industry. We’re seeking a Marketing Manager to elevate our market presence and lead generation across Orlando, Jacksonville, and Tampa, and help drive real results for our sales team.
What You’ll Do:
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Local Market Activation:
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Own the strategy and execution of high-impact campaigns tailored to the Orlando, Jacksonville, and Tampa areas.
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Drive lead generation through grassroots events, hyper-targeted social, local influencers, community sponsorships, and partnerships.
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Align marketing efforts directly with local sales goals to boost conversion and revenue.
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Drive local campaigns to respond to storms (hail, wind and hurricanes)
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Campaign Strategy & Execution:
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Partner with our Director of Marketing to craft and launch omnichannel campaigns across mass, digital, social, and traditional platforms.
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Test and iterate creative and offers quickly to maximize ROI and lead flow.
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Tech-Driven Marketing:
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Leverage marketing automation, CRM platforms, and AI tools to enhance campaign efficiency, audience targeting, online reputation management and reporting.
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Data-Driven Decision Making:
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Analyze local campaign performance, interpret metrics, and adjust tactics in real time to optimize results.
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Collaboration & Innovation:
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Work side-by-side with the sales team to ensure marketing efforts generate qualified leads that convert.
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Collaborate with internal creative, ops, and vendor partners (videographers, designers, etc.) to bring local campaigns to life.
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Work closely with sales to build sales tools to support improvements in close rate.
What You Bring:
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Experience in Marketing Management: Proven ability to execute and optimize multi-channel marketing strategies.
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Strategic & Creative Thinking: A balance of analytical and innovative problem-solving skills to improve campaign success.
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Strong Interpersonal Skills: A team player who thrives in a collaborative and fast-paced environment.
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Interest in AI & Emerging Tech: A willingness to explore and adopt new tools that enhance marketing capabilities.
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Proactive & Adaptable Mindset: Ability to pivot strategies based on data insights and market trends.
Requirements:
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3+ years of marketing experience with a proven track record of executing, and optimizing multi-channel marketing campaigns (digital, social, and traditional).
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Strong ability to analyze marketing performance metrics and make data-backed decisions to improve ROI.
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Experience managing vendor partnerships such as videographers, designers, copyrights, etc.
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Proven experience working with tools like Canva, Adobe to do basic graphic design
Preferred Requirements:
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Background in home improvement, home services, or construction-related marketing.
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Knowledge of Power BI, marketing automation, and CRM platforms.
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Google Ads, HubSpot, and/or other relevant marketing certifications.
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Experience with PPC, SEO strategy, and paid social campaigns.
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Bachelors degree
Why Join Us?
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Competitive Compensation: $75,000 base salary + performance-based bonus.
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Comprehensive Benefits: Health insurance, 401K options, and more.
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Growth & Innovation: Work with a forward-thinking team that values fresh ideas and strategic experimentation.
75000 starting salary with performance-based bonus opportunities
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