Director Marketing

Who We Are

Guidant is an experienced energy measurement solutions business serving emerging and established energy markets across the globe. Our solutions are comprised of products, technologies, software and services that monitor, manage and automate infrastructure in a variety of critical, high-stakes environments. Our solutions optimize the processing, transportation, distribution and storage of a variety of conventional and alternative energy sources, making them safer, more efficient and more productive.

As the undisputed leader in liquid custody transfer with the largest global install base, our legacy is built on 80 plus years of accuracy, reliability, and best-in-class technologies. We seek to expand our footprint, network of partnerships, relationships and offerings to meet the comprehensive and evolving needs of energy markets across the globe. With engineering and manufacturing locations in North America and Europe and a vast network of engineers and field technicians throughout the world, we are better positioned than ever before to meet the full range of your measurement needs.

As a Marketing Director, you'll lead and oversee all marketing efforts, developing and implementing strategies to drive brand awareness, customer engagement, and business growth, while managing a team and budget effectively.

What You Will Be Doing

Brand & Digital Marketing Management:

Campaign Management

Product Marketing & Launch Strategy

New Website & UX optimization

Trade Show & Event Marketing

Strategic Planning

Team Leadership

Budget Management

Market Research & Analysis

Performance Measurement

Cross-functional Collaboration

Innovation And Trend Spotting

Client Relationship Management

Your Areas of Knowledge and Expertise that matter most for this role:

Education: Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree preferred

Experience: Proven experience (5+ years) in marketing leadership roles, with a strong track record of success within the Oil & Gas industry, preferably in Measurement Solutions, Software & Automation, and/or Metering Systems markets.

Leadership Skills: Strong leadership, communication, and interpersonal skills, with the ability to motivate and inspire a team.

Strategic Thinking: Ability to develop and implement effective marketing strategies that drive business results.

Analytical Skills: Strong analytical skills to interpret data, identify trends, and make data-driven decisions.

Budget Management: Experience in managing marketing budgets and allocating resources effectively.

Project Management: Ability to manage multiple projects simultaneously, meet deadlines, and deliver results.

Industry Knowledge: Deep understanding of the marketing landscape, including digital marketing, social media, and other relevant channels.

Communication Skills: Excellent written and verbal communication skills, with the ability to effectively communicate with internal and external stakeholders.

Software Proficiency: Proficiency in relevant marketing software and tools (e.g., CRM, analytics platforms).

Key Interactions

Internally: Work cooperatively with sales/business development, product development teams, finance, operations, HR, IT, legal and executive leadership. Direct reports include a team of up to five to support marketing efforts.

Externally: Works with customers/clients/partners, trade show vendors, regulatory/compliance agencies or other marketing/branding/LinkedIn/Social media vendors.

Being a global leader in the energy industry requires an inclusive and diverse environment. Guidant Measurements promotes diversity, equity, and inclusion by ensuring equal opportunities to all ages, races, ethnicities, religions, sexual orientations, gender expressions, disabilities, or all other pluralities. We celebrate who you are and what you bring. Every voice matters and we encourage you to add to our culture.

Guidant Measurements respects the rights and dignity of those it works with and promotes adherence to internationally recognized human rights principles for those in its value chain.