Digital Content & Brand Manager

Employees must be Boston residents on their date of hire and for the duration of their

employment subject to BWSC policies and collective bargaining agreements.

Job Description Overview

The Digital Content & Brand Manager will lead the development, execution, and management of digital content and brand strategy. This role is responsible for enhancing BWSC’s public image, increasing community engagement, and ensuring consistent messaging across all digital platforms. This role will develop, manage and deliver engaging digital content marketing strategies and campaigns across multiple digital media platforms to promote BWSC brand awareness, establish its strong online presence, and raise customer engagement. The ideal candidate will be a creative storyteller with strong digital marketing skills and a deep understanding of public-sector communications.

Job Duties and Responsibilities

(The essential functions or duties listed below are intended only as illustrations of the various types of work that may be performed. The omission of specific statements of duties does not exclude them from the position if the work is similar, related or a logical assignment to the position.)

Content Strategy & Development

Brand Management & Public Engagement

Website & Social Media Management

Analytics & Performance Tracking

Minimum Qualifications

Education, Training and Experience

Preferred

Knowledge, Ability and Skill

Knowledge In-depth, hands-on knowledge of online platforms and social media channel, including Facebook, Instagram, X(Twitter), LinkedIn, etc. Proficient in writing, editing and proofreading. Proven experience with content writing and techniques. Strong understanding of digital media platforms like social media, email marketing, and search engine optimization (SEO). Knowledge of trends in social media.

Ability Ability to conduct research on digital content and delivery concepts. Must have a creative and strategic mindset. Able to work well in a team-oriented, fast-pace environment. Ability to adapt to the constant-changing digital world.

Skill Familiarity with digital content management systems, like Hootsuite. Excellent written and verbal communication skills.

Physical Requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Moderate physical effort required performing work; frequent bending, crouching and reaching required for such tasks as traveling to job sites, taking photos of Operations crews, etc. Tasks involve extended periods of time at a keyboard or workstation; operates a keyboard at an efficient speed. The employee is frequently required to sit, communicate, or hear; occasionally required to walk, must be able to handle, or feel objects, tools, or controls; and reach with hands and arms. Vision and hearing at or correctable to normal ranges.

Supervision

Supervision Scope Performs various duties requiring a thorough knowledge of departmental operations and the ability to complete assigned tasks according to established procedures and protocol.

Supervision Received Works under the general direction of the Chief Information Officer, generally sets own daily work plan while following outlined procedures and tasks; escalates issues as necessary to supervisor.

Supervision Given Potential exists to expand team.

Job Environment

Affirmative Action/Equal Employment Opportunity Employer