Digital Communications and Social Media Specialist - North America

Job Title

Digital Communications and Social Media Specialist

The opportunity

Are you a creative powerhouse with a passion for digital storytelling and social media? Join Hitachi Energy’s North America External Communications team and help shape the voice of a global technology leader. As we expand to meet the surging demand for electricity across the U.S., Canada, and Mexico, we’re looking for a digital communications and social media specialist who thrives on innovation, collaboration, and making an impact.

Based in our vibrant Raleigh, NC headquarters, you’ll be at the heart of our regional growth story—crafting compelling content, building brand awareness, and driving engagement across digital platforms. If you love turning ideas into eye-catching visuals and strategies into results, this is your moment to shine.

The selected individual will need to be in the office 2-3 days a week to support various local activities that will require social media promotion for our Raleigh HQ.

How You’ll Make An Impact

- Design and execute creative digital and social media strategies that elevate our brand

- Develop engaging content—graphics, GIFs, videos—for LinkedIn, Instagram, YouTube, and more

- Collaborate with global and regional teams to launch high-impact campaigns

- Lead social media efforts for events, tradeshows, and conferences

- Champion global campaigns locally and share best practices across teams

- Train and empower employees to be social media ambassadors

- Responsible to ensure compliance with applicable external and internal regulations, procedures, and guidelines

Your background

- Bachelor’s degree and 2+ years of experience in digital communications, social media, or marketing

- Proven success in B2B communications—energy or industrial sector experience is a plus

- Strong grasp of social platforms and tools like Sprout Social

- Excellent writing, editing, and visual storytelling skills

- Project management skills with a sharp eye for detail

- (Required) Adobe Creative Cloud and video editing experience

- Proficiency in social media analytics

- Candidate must already have work authorization that would permit them to work for Hitachi Energy in the United States

More About Us

We pride ourselves on offering a holistic range of competitive benefits to support your financial, physical and mental wellbeing and personal development. We want you to truly thrive with us, in work and out.

For this role, depending on grade and experience, we offer the following employee benefits (subject to the respective plan rules):

- Health Care: medical (PPO, CDHP with HSA, HMO), dental, and vision

- Financial Wellbeing: 401(k) with generous match and contribution, life and disability insurance

- Family Care: legal, pet, auto, home, identity theft support, special needs, and adoption assistance

- Work-Life: enhanced leave programs including parental, military, and vacation

- Employee Engagement and Development: ERGs, tuition reimbursement, and more

Hitachi Energy is a global technology leader in electrification, powering a sustainable energy future through innovative power grid technologies with digital at the core. Over three billion people depend on our technologies to power their daily lives.

With over a century in pioneering mission-critical technologies like high-voltage, transformers, automation, and power electronics, we are addressing the most urgent energy challenge of our time – balancing soaring electricity demand, while decarbonizing the power system.

Headquartered in Switzerland, we employ over 50,000 people in 60 countries and generate revenues of around $16 billion USD. We welcome you to apply today.