Customer & Market Insights Analyst

What we will offer you: Culture: Join a supportive and inclusive work environment where teamwork, respect, and open communication are at the core of everything we do.

Opportunity: A continuous focus on professional development with many opportunities for training & career growth.

Health & Wellness: Competitive health benefits right from the start including health & wellness spending accounts & maternity leave top-up. Access our employee assistance program for confidential counseling, mental health support, and various resources to help you navigate life’s challenges.

Competitive Compensation: We offer a highly competitive salary package, ensuring that your hard work and dedication are recognized and rewarded accordingly.

Flexibility: We understand the importance of work-life balance, we offer flexible hybrid work options to help you manage your personal and professional commitments.

Technology: Work with state-of-the-art tools and technologies that empower you to excel in your role and stay at the forefront of industry trends.

Safety Focused: We care about you and have committed to a zero-harm workplace.

The Customer & Market Insights Analyst plays a critical role in driving data-informed decisions across marketing and sales functions. This role supports the development and implementation of advanced analytics models to understand customer behavior, optimize marketing performance, and enable strategic decision-making. The analyst will collaborate cross-functionally to deliver actionable insights that enhance customer acquisition, retention, and profitability.

What you’ll do:

- Develop and implement analytics models to assess customer lifecycle stages including acquisition, churn, profitability, and tenure.

- Conduct segmentation analysis to identify high-value customer attributes and behaviors.

- Partner with Brand and Lead Generation teams to tailor messaging and tactics based on insights.

- Support and manage customer research projects through survey development and implementation.

- Measure the effectiveness of brand and demand generation campaigns using attribution models, ROI, and engagement metrics.

- Monitor key marketing KPIs (e.g., MQLs, conversion rates, CAC) and recommend optimizations.

- Generate insight briefs to inform marketing strategy and resource allocation.

- Build and maintain dashboards and recurring reports to visualize marketing and customer metrics.

- Assist in onboarding and adoption of analytics tools and models (e.g., CLV model, segmentation engine).

- Ensure marketing data integrity in alignment with analytics and data governance standards.

- Work cross-functionally with Marketing Ops, Sales, and Product teams to connect insights to tactical decisions.

- Translate insights into presentations and materials to support senior leadership decision-making.

- Support ongoing marketing and sales initiatives through customer targeting, reporting, and ad-hoc projects.

- Performs other related duties as assigned.

What you bring:

- Post-secondary education in Bachelor’s degree in Marketing, Business Analytics, Statistics, Social Sciences or a related field.

- 3-5 years experience in marketing analytics, customers insights, or a similar role.

- Strong technical proficiency with SQL, Excel, data visualization tools (e.g., Tableau, Power BI), statistical software (e.g., SAS, Python, R), and familiarity with cloud platforms like Databricks, Azure, or AWS.

- Proficiency with data cleansing, reporting, and ad-hoc analysis while leading customer insights initiatives such as Customer Lifetime Value, marketing attribution, and complex modeling to inform strategic marketing decisions.

- Excellent communication skills with the ability to present complex insights clearly and persuasively to senior leadership and cross-functional teams.

Superior Propane is Canada’s leading and reliable propane provider. Customers have trusted the experts at Superior to fuel their homes and businesses since 1951. Customer Focus, Performance, Safety, and Winning with People are the four key values that are the foundation of everything that we do.

"Here at Superior Propane we are an equal opportunity employer committed to the inclusion and accommodation of all individuals. If you have an accommodation need during the recruitment & selection process, we encourage you to connect with us at aoda_hr@superiorpropane.com to let us know how we can enhance your experience."