Advertising Manager

Overview

We're looking for a strategic, resultsdriven leader to guide Con Edison's advertising and paid media programs. In this highvisibility role, you'll shape brand positioning, strengthen customer engagement, and drive impactful communications through innovative communications & paid media strategies.You'll lead a talented advertising team, manage agency partnerships, and act as the key link between internal stakeholders and external partners to deliver timely, highquality campaigns. Your work will help define Con Edison's external voice across initiatives spanning clean energy, energy efficiency, eMobility, and customer communications.

Responsibilities

Core Responsibilities

- Lead the development and execution of Con Edisons advertising and paid media programs to drive external positioning and customer engagement.

- Lead, mentor, and develop a team of advertising professionals, fostering a collaborative environment that promotes skill growth and career advancement.

- Serve as the primary liaison for all key stakeholders, both internal (business leaders) and external (agency partners), to ensure high-quality and on-time delivery of all assets.

- Function as the primary advertising program coordinator, leading the development and dissemination of all relevant communications, project updates, and status reports.

- Develop and present executive summaries that outline key metrics and highlight campaign impact, informing future media investment planning.

- Proactively explore and recommend innovative campaign enhancements by staying current on industry news, trends, and opportunities.

- Oversee and manage all elements of the advertising budget, providing clear, consistent updates to marketing leadership.

- Oversee all aspects of external agency management, including contracts, scope of work, fee structures, and staffing.

Qualifications

Required Education/Experience

- Bachelor's Degree and A minimum of 8 years of work experience, with 6+ years in progressive roles in advertising, marketing, brand strategy, communications, or a related field.

Relevant Work Experience

- Demonstrated ability to take ownership, show accountability, and creatively solve problems with a resourceful and detail-oriented approach, required.

- Energetic, enthusiastic, and flexible attitude with strong influencing and communication skills, required.

- Proven experience working with senior leadership, diverse teams, and clients across a matrixed organization, required.

- Experience leading cross-cultural teams with a strong appreciation for different cultural dynamics, required.

- Ability to maintain composure and deliver results in a fast-paced, high-volume, and deadline-driven environment, required.

- Strong collaboration skills and the ability to manage multiple projects simultaneously, required.

- Self-starter who is comfortable working independently in a virtual environment, required.

- Strong digital strategy skills, including campaign measurement, analytics, and performance analysis, required.

- Expertise in project management, time management, and organizational skills, required.

- Strategic and critical thinking skills with the ability to anticipate opportunities and connect insights to business objectives, required.

- Strong research and analytical skills with confidence in providing actionable insights and recommendations, required.

- Excellent written and verbal communication skills, required.

- Advanced Microsoft Office skills (Co-Pilot, PowerPoint, Excel, Teams) with the ability to create high-quality and impactful deliverables, required.

Skills and Abilities

- Ability to analyze and interpret financial data

- Demonstrated problem solving skills

- Ability to build strong customer relationships

- Strong written and verbal communication skills

- Excellent organizational skills

- Develops and delivers effective presentations

- Ability to lead/manage others

- Ability to influence internal and/or external constituents

- Ability to represent the company with external constituents

- Instills commitment to organizational goals

- Well organized, detail oriented and flexible to handle multiple assignments

- Must be proficient in Microsoft Office including Word, Excel, Outlook and PowerPoint, etc.

Licenses and Certifications

- Driver's License Required

Additional Physical Demands

- The selected candidate will be assigned a System Emergency Assignment (i.e., an emergency response role) and will be expected to work non-business hours during emergencies, which may include nights, weekends, and holidays.

- The selected candidate will be assigned a System Emergency Assignment (i.e., an emergency response role) and will be expected to work non-business hours during emergencies, which may include nights, weekends, and holidays.