ADV & MKTG - Category Manager

SUMMARY

The Category Manager is responsible for overseeing the daily operations of assigned product categories to ensure efficiency and effectiveness. This role plays a key part in driving the growth and development of these categories by focusing on financial performance, follow-up actions, and safety to ensure seamless execution across the organization. Key responsibilities include providing analytical data, such as labor costs, sales figures, and other relevant metrics, to the operations team, supervisors, and management as needed. The Category Manager will also lead the development and execution of category-specific marketing promotions aimed at enhancing customer awareness, satisfaction, and driving targeted purchasing behaviors. Effective communication and collaboration with various departments—including Operations, Accounting, and Pricebook—are essential for success in this role.

RESPONSIBILITIES BY COMPETENCY: (denotes an essential function of the position)*

Business Results Orientation

Ensure effective sampling programs are set up and are used to drive sales

Design marketing initiatives to promote customer satisfaction

Perform other duties not listed as required

Communication

Utilize a variety of communication methods as situations require

Customer Service Orientation

Ensure that advertising, promotions and public relations are aligned with company culture, mission and vision

Developing Talent

Attend training to further professional development and understanding of company goals and strategy

Technical Expertise

Maintain up-to-date knowledge of industry systems, new product development, and trends to predict vendor and external customer behaviors

SUPERVISORY RESPONSIBILITIES This position has no direct reports.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

(denotes an essential qualification of the position*)

Education: *Required: Equivalent to high school diploma

Preferred: Bachelor’s Degree in Marketing or related business field

Experience: *At least 3 years of experience in the convenience store/retail industry

Language Skills: *Ability to read, write, speak, and understand English in a manner that is

sufficient for effective communication with groups of managers, clients,

customers and the general public.

Skills and Abilities: (May be representative but not all-inclusive of those commonly associated with the position)

*Exceptional verbal and written communication skills

Knowledge of government laws related to age restrictive products

Knowledge of health agency requirements

Excellent negotiation skills to obtain best vendor pricing and reduce costs

Capacity to adapt or modify processes, techniques and procedures to objectives and requirements

Technology, Tools, And Equipment:*Exceptional verbal and written communication skills

Knowledge of government laws related to age restrictive products

Knowledge of health agency requirements

Excellent negotiation skills to obtain best vendor pricing and reduce costs

Capacity to adapt or modify processes, techniques and procedures to objectives and requirements

Certificates, Licenses and/or Registrations: *Valid driver’s license

PHYSICAL DEMANDS

The physical demands described below are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Amount of Time

None

Under 1/3

1/3 To 2/3

Over 2/3

Amount of Time

None

Under 1/3

1/3 To 2/3

Over 2/3

See:

Must be able to read computer screen and reports.

X

Lifting:

Stand/Walk:

Visits to company-owned and Franchise locations

X

Up to 10 pounds:

X

Sit:

Must be able to perform work at desk, computer, filing, etc.

X

Up to 25 pounds

X

Touch/Grasp/Feel:

Must be able to input electronic data, manipulate paper, use phone system

X

Up to 50 pounds

X

Climb or Balance:

X

Up to 100 pounds

X

Stoop, Kneel or Crawl:

X

Over 100 pounds

X

Talk or Hear:

Must be able to communicate in person and on telephone system

X

Working conditions:

Office atmosphere

C-Store atmosphere

X

X

Disclaimer:

This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees may be required to follow other job-related instructions and to perform other job-related duties as requested, subject to all applicable state and federal laws. Wallis Companies reserves the right to make changes to job descriptions as needed with or without notice to affected employees. Certain job functions described herein may be subject to possible modification in accordance with applicable state and federal laws. This job description does not establish a contract for employment.

INDCM