The Marketing Coordinator at Aqua-Chem supports sales and marketing through data analysis, campaign execution, and strategic planning. Key responsibilities include, but are not limited to, generating reports, managing Salesforce data, executing digital marketing campaigns, coordinating trade shows, maintaining sales materials, and overseeing social media and website updates.
Schedule: Monday - Friday, 8:00am - 5:00pm
Location: Knoxville, TN; Onsite
Pay Range: Dependent on Experience
Benefits: Group Medical, Dental Vision, 401(k) Match, Paid Vacation, Paid Holidays, and Paid Sick Time. +Employer Paid Benefits: STD, LTD, Life AD&D
Essential Duties:
•Show preparations- manage show schedule and preparations to include planning, gathering and organizing supplies, registrations, hotels, sponsorships, abstract submission, shipment, etc.
•Execute marketing campaigns with specific KPIs focused on lead generation
•Inventory management for marketing and promotional items (decals, promotional items, giveaways, printed materials, displays, etc.)
•Asist in planning and execution of customer and internal stakeholder events.
•Manage social media postings for NSI Americas and Aqua-Chem on Social Media platforms
•Monitor industry statistics and follow trends in trade literature.
•Work in alignment with global team(s) marketing efforts to ensure brand consistency.
•Strategically develop, execute and track Digital Marketing campaigns across various channels (SEO, SEM, social media, retargeting, PPC, email marketing, content marketing, etc.) to drive business growth and achieve marketing and sales goals.
•Execute industry-focused email campaigns: Bev, Pharma, Aftermarket. Scrub email lists and maintain a database of contacts, feed data back into Salesforce.
•Develop and implement procedures for identifying advertising needs.
•Assist with website content updates
•Assist with content creation- video, documents, PowerPoints, photos, etc.
•Establish and maintain corporate apparel standards and supplier platforms
•Manage industry association memberships
•Responsible for the creation and ordering of employee business cards
•Other duties as assigned by Manager/Supervisor.
Education/Experience:
•Bachelors degree in Marketing, Communications, Business, or other related field is preferred
•1 -2 years experience in Marketing, Communications, or related fields preferred
•Proficiency with Microsoft Office products, Adobe (Photoshop, Illustrator, Lightroom, InDesign, etc.), Canva, etc. preferred.
•Strong written and verbal communication skills
•High level of organization, attention to detail, and time management skills with the ability to meet strict deadlines
Requirements:
•Ability to travel up to 20%
•Able to work overtime as required
This description indicates the general nature of the tasks and responsibilities required of positions given this classification. It is not intended as a complete list of specific duties and responsibilities. Nor is it intended to limit or modify the right of management to assign, direct, and control the specific duties of individuals performing this function. The Company reserves the right to change, modify, amend, add to or delete from any section of this document as it deems, in its judgment, to be proper. This description supersedes any previous description for this position. This description supersedes any previous descriptions for this position.
Aqua-Chem provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
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