Chief Marketing Officer (CMO)

We are seeking a dynamic Chief Marketing Officer (CMO) to lead innovative marketing initiatives focused on creating a robust community centered around tool sharing. In this pivotal role, you will enhance brand visibility, drive user acquisition, and foster a sustainable marketplace environment. Your success will be gauged through increased community engagement and enhanced transaction frequency within the platform, contributing to a mission of making tool borrowing accessible and sustainable.

Key Responsibilities

- Develop and implement strategic marketing initiatives to stimulate user growth and engagement.

- Oversee the creation of referral programs that encourage existing users to introduce new members to the community.

- Utilize social media to generate excitement around tool listings and positive user experiences.

- Analyze market trends and user feedback to optimize marketing strategies and enhance overall satisfaction.

- Collaborate with cross-functional teams to ensure cohesive branding and messaging throughout all channels.

Qualifications

- Demonstrated experience in a senior marketing role, preferably within startups or marketplace environments.

- Strong expertise in digital marketing strategies and community development.

- Exceptional communication skills, particularly in storytelling and brand narrative.

- Proficiency in analyzing data and performance metrics to inform strategic decision-making.

- Enthusiasm for sustainability and DIY initiatives is highly regarded.

If you are a marketing leader eager to make a significant impact in the sharing economy and be part of a transformative journey, we encourage you to apply for this exciting opportunity. Join the mission to reshape the way communities share tools and resources!

This is an idea stage company that is looking for partners.