We are seeking an experienced and analytical Senior Marketing Analytics Engineer - Paid Media to own and drive analytics initiatives related to media performance measurement, marketing attribution, and advanced reporting. The ideal candidate will collaborate across teams to deliver data-driven insights and solutions, supporting strategic goals and enhancing business outcomes.

Major Responsibilities

Analytics Leadership:

- Manage analytics workstreams focused on media performance measurement and marketing attribution.

- Conduct ad hoc and deep-dive analyses aligned with team priorities.

Collaboration

- Partner with data engineering teams to design and build marketing infrastructure that addresses both business and analytical needs.

- Work cross-functionally to analyze the impact of experimentation on marketing metrics.

Reporting Development

- Design and optimize reporting frameworks, ensuring timely and accurate delivery across the organization.

- Create and maintain dashboards to monitor strategic KPIs.

Data Integration

- Collaborate with various teams to consolidate data from multiple sources into unified repositories.

- Support integration of sales, operations, and consumer data to enable comprehensive analysis.

Performance Metrics

- Develop and refine performance metrics to measure and enhance business outcomes.

- Implement dashboards and reports to support strategic decision-making.

Process Improvement

- Lead initiatives to enhance reporting processes and automation.

- Identify and implement workflow improvements to deliver actionable insights.

Advanced Analytics

- Develop and present benchmark reports using advanced analytics techniques.

- Create and deploy predictive models

Education

Minimum Job Requirements

- Bachelor’s degree in data science, Computer Science, Statistics, or a related field is required

Experience

- Minimum 7 years of experience in data analytics or marketing analytics, with a proven track record in business intelligence and performance reporting.

- Hands-on experience with marketing measurement tools such as multi-touch attribution, media mix modeling, incrementality testing, matched market testing, and A/B testing.

Technical Skills

- Advanced proficiency in Power BI and Excel for dashboard creation and data visualization.

- Strong expertise in SQL and familiarity with R or Python.

- Solid knowledge of data modeling and integration techniques.

Analytical Skills

- Ability to analyze large, complex datasets to identify trends and deliver actionable insights.

- Strong understanding of business metrics and forecasting techniques.

Soft Skills

- Proven ability to collaborate effectively within a team and with cross-functional stakeholders.

- Exceptional attention to detail with a commitment to accuracy and timeliness.

*Generac is committed to fair and equitable compensation practices. The salary range for this role is 95,000 - 120,000. This compensation will ultimately be in line with the location in which the position is filled. Final compensation for this role will be determined by various factors such as a candidate’s relevant work experience, skills, certifications and geographic location. This role is eligible for variable compensation including short term and long-term incentives. This position includes a comprehensive benefit package that includes medical, dental and vision plans; life, long-term disability, flexible spending and health savings accounts, accrued paid time off, paid Holidays and 401(k) retirement benefits.* The application period for the job is estimated to be 5 days from the job posting date. However, this timeline may be shortened or extended depending on business needs and the availability of qualified candidates.