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Value Creed

Go-To-Market Engineer

Dallas, TX

full time

On-site

Oil and Gas

About This Job

The Role:

We’re looking for a Go-To-Market (GTM) Engineer to join our commercial team and own the systems, data, and processes that power our outreach. This is a cross-functional role that blends CRM optimization, marketing operations, and sales enablement with a focus on simplifying and scaling our business development engine.

You will act as the technical and operational backbone of our GTM motion—ensuring we have the right tools, clean data, and seamless processes to support sales, marketing, and client delivery leads.

Key Responsibilities:

Systems & Process Optimization

•

Own and administer CRM and outreach tools (e.g., HubSpot, ZoomInfo, Outreach, LinkedIn Sales Navigator)

•

Define and implement lead routing, data enrichment, tagging, and segmentation logic

•

Improve and document workflows across sales, marketing, and account management

•

Automate and integrate processes between systems (e.g., CRM marketing automation reporting)

•

Come with ideas on how to improve the rest of the funnel flow from MQL to close.

Data & Reporting

•

Maintain clean, reliable data across GTM systems

•

Build dashboards and reports to track pipeline health, outreach effectiveness, and conversion metrics

•

Identify friction points in the GTM funnel and collaborate with stakeholders to fix them

•

Bring a tech and a human focus – use one to support the gaps in the other

Outreach Enablement

•

Help design and deploy scalable outreach strategies (sequences, triggers, segmentation)

•

Improve source tracking for leads

•

Work closely with marketing and consulting teams to personalize messaging and targeting based on solution areas

•

Support engagement leads with their own processes (ABM)

Strategic Projects

•

Evaluate and implement new GTM tools as we scale

•

Work with leadership on forecasting, market coverage models, and territory planning

•

Collaborate with delivery and consulting teams to surface commercial insights from project data

What We’re Looking For:

Experience:

•

5 years+ in a GTM operations, sales/marketing systems, or RevOps-type role

•

Experience working in B2B consulting or SaaS—bonus for ETRM, commodities, or energy sector exposure

•

Strong understanding of GTM funnels and lead lifecycle

Skills:

•

Proficient in CRM and marketing automation platforms

•

Familiar with data tools (e.g., Excel, SQL, Looker, Power BI)

•

Experience with API integrations or low-code/no-code tools (e.g., Zapier, Tray.io, Workato) is a plus

•

Analytical mindset with a bias toward simplification and impact

•

Excellent communicator and collaborator