The Dealer Account Manager

is responsible for managing a geographical territory in the Outdoor Power Equipment (OPE) channel selling Generac and Dr Power products. Responsible for growing Generac’s market share by gaining a share of wallet within existing dealers and generating new revenue through signing new dealers. Manages and grows a portfolio of existing dealers and manages a pipeline of prospective dealer partners through outbound cold calls, both internal and external referrals, and conducting market research to identify the best business opportunities.

Major Responsibilities

- Utilize internal tools and conduct market research to identify market coverage gaps to generate new business opportunities.

- Perform outbound cold calls to promote partnerships for Generac and DR Power products.

- Manage inbound inquiries from the OPE Territory Manager to facilitate potential partnerships.

- Develop and maintain a pipeline of prospective customers from inbound inquiries, market research, lead generation, and outbound call efforts.

- Discuss and review contract paperwork with business owners to finalize dealer agreements.

- Create tactical sales plans with short- and long-term objectives for the assigned territory.

- Collaborate with cross-functional teams to introduce new products and expand market share.

- Serve as the primary contact for customer inquiries and expedite issue resolution.

- Work with clients to develop sales and promotional strategies to drive revenue.

- Provide product knowledge training and webinars to dealer partners.

- Create and present channel-specific programs and promotions to key accounts.

- Manage initiatives to identify new sales opportunities and expand existing accounts.

- Strengthen relationships with accounts to promote sales of existing and new products.

- Execute effective launch plans for newly onboarded dealer accounts.

- Facilitate routine communications between customers and cross-functional teams.

- Maintain and update a list of potential customer targets regularly.

- Stay updated on product offerings and relevant content.

- Oversee and resolve order management issues.

Education

Minimum Job Requirements

- Bachelor’s degree in business, marketing, finance, or a related field, with at least 1 year of inside sales or equivalent experience, or 2 years of inside sales experience in lieu of a degree.

Work Experience

- At least 1 year of inside sales or equivalent experience, or 2 years of inside sales experience in lieu of a degree.

Preferred Work Experience

- 3 - 5 years of sales experience.

Knowledge / Skills / Abilities

- Strong communication and interpersonal skills.

- Proven experience in sales, account management and business development.

- Ability to analyze market data and identify opportunities.

- Ability to foster relationships and drive business growth.

- Strong negotiation skills and understanding of the complex sales process.

- Analytical ability to interpret key business metrics.

- Ability and willingness to travel into assigned territory

- Previous experience or familiarity in outdoor power equipment industry preferred.

- Excellent written and verbal communication skills for diverse audiences, including management.

- Effective presentation skills.

- Self-motivated and capable of working independently in a field role.

- Ability to identify complex problems, gather data, and draw conclusions.

- Proven track record of implementing process improvements.

- Proficient in Microsoft Office Suite.

- Experience with SAP or equivalent ERP systems.

Generac is committed to fair and equitable compensation practices. The salary range for this role based in South Burlington, VT or Remote is $52,000 - $65,000.

This compensation will ultimately be in line with the location in which the position is filled. Final compensation for this role will be determined by various factors such as a candidate’s relevant work experience, skills, certifications and geographic location. This role is eligible for variable compensation including short term and long-term incentives.