Territory Sales Manager - Mid Atlantic

New York, New Jersey, Maryland, Pennsylvania, Delaware

About Cala Systems, Inc.

Cala designs and builds intelligent heat pump water heaters that redefine the water heating industry. Combining advanced sensors, hardware, and predictive controls, Cala’s system learns each home’s unique hot water needs to improve hot water comfort, maximize savings, minimize carbon emissions, and provide first-of-a-kind features such as integrating with home solar and battery systems. Built by energy and hardware industry veterans and backed by leading climate and water investors, Cala has begun initial deliveries in September 2025.

The Role, At-a-Glance

You’ll develop and execute a market strategy in your assigned territory by developing relationships with local contractors. You’ll focus on recruiting, training, and supporting Cala Pro Contractors to drive success in the market.

What Will I Do?

- Grow and develop the Cala Pro Contractor base primarily through developing relationships with local contractors.

- Develop new business opportunities by identifying potential customer accounts and building rapport with key decision makers

- Execute market analyses in areas including segmentation, pricing, competitive analysis, and more

- Assist in the development of professional, high quality sales materials

- Work cross-functionally with marketing, manufacturing, and engineering to rapidly scale our revenue

- Travel through assigned territory to call on regular and prospective customers

- Participate in local professional groups, industry associations, and other event functions.

- Administer and conduct sales and applications training, marketing programs, and annual reviews at the contractor level

- Maintain and update all new and existing contractor information in Salesforce.

What Qualifications Do I Need?

- 5+ years sales experience, preferably in the plumbing or HVAC industry. - 3+ years experience calling on residential contractors

- Demonstrated verbal and written communication skills

- An ability to identify what needs to be done and to proactively take action to achieve it, while communicating as appropriately to relevant stakeholders

- A high comfort level with technology and technical products

- Direct experience with Plumbing, HVAC, heat pumps, or similar products strongly preferred

Want to Learn More?

Please email

careers@calasystems.com

with your resume and thoughts on:

- Why are you interested in joining an early-stage company/how does this role fit with your goals?

- What’s your proudest professional achievement?

- When the time comes for reference calls, what will your colleagues say about you?