POSITION SUMMARY

The Communications Specialist plays a key role in shaping and executing Ormat’s communication and social media strategies. This position is responsible for developing data-driven campaigns, conducting market research, and creating compelling content that enhances brand visibility and engagement. Working closely with cross-functional teams, the Communications Specialist ensures consistent messaging, monitors performance metrics, and identifies opportunities to strengthen Ormat’s presence across digital platforms and public channels.

ESSENTIAL FUNCTIONS

- Develop and execute strategic communication and content dissemination plans to strengthen brand awareness and enhance public perception at local and regional levels.

- Collaborate cross-functionally to define the brand’s public voice and ensure consistency in messaging, tone, and style across all platforms.

- Monitor and analyze media coverage and program performance; prepare reports and recommend data-driven improvements to communication strategies and processes.

- Create, schedule, and publish engaging content across multiple social media channels, ensuring alignment with brand objectives.

- Track and interpret social media analytics to optimize performance and inform future campaigns.

- Support strategic marketing initiatives by assisting in campaign development and execution.

- Partner with design teams to produce visually compelling and brand-consistent content.

- Engage with online communities by responding to comments and messages promptly, fostering positive relationships.

- Stay current with social media trends, tools, and best practices to maintain a competitive edge.

- Represent the brand at workshops, conferences, trade shows, and meetings as needed.

OTHER RESPONSIBILITIES

- Perform other duties and projects as assigned by management.

EDUCATION, EXPERIENCE, AND SKILLS REQUIRED

- A bachelor’s degree in Marketing, Journalism, Business, Communications, or a related field.

- Strong understanding of social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn, YouTube).

- Excellent written and verbal communication skills.

- Ability to create engaging content and visuals.

- Familiarity with social media analytics tools (e.g., Hootsuite, Google Analytics).

- Creative thinking and problem-solving skills.

- Ability to work independently and as part of a team.

- Proficiency in MS Office Suite (Word, Excel, PowerPoint).

PHYSICAL REQUIREMENTS

- The ability to work at a computer and use repetitive motion for long periods of time.

- Must be able to work in an office environment