Reports To: Chief Marketing Officer

About Reliance Foundry

Reliance Foundry is an innovation-driven manufacturer with a legacy of engineering excellence and a bold outlook for the future. We design, produce, and support a wide range of products seen around the world. We are looking for a seasoned professional to join our marketing team.

Role Overview

This is a pivotal role for a highly organized, disciplined leader who bridges the gap between technical engineering knowledge and high-performance sales execution. We are looking for a hands-on manager to lead a team of 6–8 Inside Sales Representatives while simultaneously building the operational infrastructure required to scale.

The ideal candidate possesses a unique blend of construction industry experience, engineering literacy (mechanical/structural/civil), and deep sales acumen. You will not only mentor staff on the subtleties of technical sales but also take ownership of our data ecosystem—developing new SOPs for tools like EUNA and ConstructConnect, and optimizing the sophisticated funnel from Lead to Customer Success.

Key Responsibilities

1. Strategic Leadership & Team Development

- Direct Management: Lead, mentor, and manage a team of 6–8 Inside Sales Representatives to consistent success.

- Strategy to Tactics: Translate high-level organizational strategy into daily tactical direction for the staff, ensuring alignment with company goals.

- Advanced Mentorship: Utilize deep sales experience to coach the team on the nuances of communicating with diverse stakeholders in the construction industry (architects, engineers, contractors).

- Performance Accountability: Conduct daily huddles and monitor output targets, serving as an accountability partner to ensure discipline and focus.

2. Operational Excellence & SOP Development

- Process Engineering: Identify gaps in current workflows and develop, document, and enforce new Standard Operating Procedures (SOPs) to optimize conversion rates.

- Tool Implementation: Lead the integration and optimization of new sales intelligence software, specifically EUNA and ConstructConnect, creating metrics and SOPs to ensure high adoption and ROI.

- Administrative Optimization: Liaise with marketing, operations, and finance to remove bottlenecks, ensuring reps spend maximum time selling.

3. Pipeline, Funnel & Data Management

- Full Funnel Oversight: Manage the end-to-end funnel with a sophisticated understanding of the customer journey, from initial Lead generation through to RFQ, Sales Order, and long-term Customer Success.

- Data Analysis: Utilize advanced Excel skills and CRM data to generate actionable insights, improve forecasting, and drive decision-making.

- Pipeline Health: Monitor pipeline health, ensuring timely follow-ups and data accuracy across all systems.

Qualifications

Education & Technical Background

- Required: Educational background in Mechanical, Structural, or Civil Engineering.

- Required: Proven experience in the Construction industry or manufacturing of construction products.

- Required: Strong proficiency in data analysis using Excel.

Experience & Skills

- Sales Leadership: Proven experience leading and mentoring inside sales teams, with a track record of improving closing techniques and soft skills.

- ERP & CRM: Experience with ERP systems is required. Proficiency in NetSuite is highly preferred.

- Process Oriented: Demonstrated ability to create structure out of ambiguity, writing and implementing effective SOPs.

- Soft Skills: Highly organized, structured, and disciplined with excellent problem-solving capabilities.

Success Metrics

- Increase RFQ to Sales Order (SO) conversion rate by +10%.

- Meet and/or exceed annual revenue targets.

- Successful implementation and adoption of EUNA and ConstructConnect workflows.

Job Type: Full-time

Pay: $85,000.00-$105,000.00 per year

Benefits:

- Casual dress

- Company events

- Dental care

- Discounted or free food

- Employee assistance program

- Extended health care

- Life insurance

- On-site parking

- Paid time off

- RRSP match

- Vision care

Application question(s):

- Are you legally entitled to work in Canada?

- Do you live in the Vancouver Lower Mainland?

Work Location: In person