Regional Sales Representative

Company: North Alabama Fabricating Company (NAFCO) Location: Southeast Travel Required: ~60% Employment Type: Full-Time

About NAFCO

North Alabama Fabricating Company (NAFCO) is a recognized leader in structural steel fabrication, delivering high-quality steel solutions for commercial, industrial, and institutional projects across the region. With decades of proven performance, a strong safety culture, and a commitment to craftsmanship, NAFCO continues to set the standard for excellence in the steel industry.

Position Summary

NAFCO is seeking an experienced and highly motivated Regional Sales Representative to expand our presence and strengthen customer relationships within the structural steel and construction markets. This role requires a proactive approach to business development, a deep understanding of industry needs, and the ability to represent NAFCO’s capabilities with confidence and technical competence.

Key Responsibilities

- Develop and execute strategic sales plans to grow NAFCO’s market share within the assigned region.

- Identify, pursue, and secure new structural steel opportunities with general contractors, owners, and engineering firms.

- Maintain and expand relationships with existing clients through regular communication and in-person visits.

- Conduct jobsite meetings, project walk-throughs, and customer presentations—up to 60% travel required.

- Understand project specifications, drawings, and steel package requirements to effectively communicate NAFCO’s value and capabilities.

- Collaborate closely with estimating, project management, and executive leadership to deliver accurate proposals and exceptional service.

- Maintain detailed records of sales activity, forecasts, and market trends using CRM tools.

- Represent NAFCO professionally at industry events, trade shows, and client meetings.

Qualifications

- 3–5 years of sales experience in structural steel, commercial construction, or industrial manufacturing required.

- Strong working knowledge of structural steel fabrication processes and industry standards preferred.

- Ability to read and interpret construction plans and specifications is a plus.

- Excellent communication, negotiation, and relationship-building skills.

- Self-driven, organized, and capable of managing a multi-state territory with limited oversight.

- Willingness and ability to travel approximately 60%.

- Valid driver’s license with an acceptable driving record.

What NAFCO Offers

- Competitive base salary with profit-based bonus opportunity.

- Company vehicle or travel allowance.

- Comprehensive benefits package, including medical, dental, vision, and 401(k).

- Opportunity to represent one of the region’s most respected steel fabricators.

- Joining a culture built on safety, integrity, teamwork, and excellence.

Pay: $80,000.00 - $120,000.00 per year

Benefits:

- 401(k)

- Cell phone reimbursement

- Company car

- Dental insurance

- Employee assistance program

- Health insurance

- Life insurance

- Paid time off

- Travel reimbursement

- Vision insurance

Work Location: In person