Remote
Hybrid
Marketing Specialist
Marketing Specialist
Caldwell, ID
full time
$45,760-$45,760On-site
Mining
About This Job
Job Summary
We are seeking a dynamic and creative Marketing Specialist to join our small team. The ideal candidate will be responsible for developing and implementing effective marketing strategies to promote our brand and drive engagement. This role requires a blend of analytical skills and creativity, with a focus on content marketing, performance marketing, and advertising sales. The Marketing Specialist will work collaboratively with various departments to ensure cohesive messaging and branding across all platforms.
Responsibilities
•
Conduct thorough market research to identify trends, opportunities, and customer preferences.
•
Develop and execute advertising campaigns across multiple channels, including print and digital media.
•
Create engaging content for websites, blogs, social media, and email marketing campaigns.
•
Manage the company’s Shopify website, ensuring content is up-to-date and optimized for SEO.
•
Monitor and analyze campaign performance metrics to assess effectiveness and adjust strategies accordingly.
•
Assist in budgeting for marketing initiatives and track expenditures against budgeted amounts.
•
Stay current with industry trends and best practices in content marketing and performance marketing.
Requirements
•
Proven experience in marketing or advertising roles is preferred.
•
Strong research skills with the ability to analyze data and derive actionable insights.
•
Familiarity with WordPress, HTML, and email marketing platforms.
•
Excellent written and verbal communication skills with a keen eye for detail.
•
Ability to work independently as well as collaboratively within a team environment.
•
A passion for staying ahead of industry trends in digital marketing.
Join us as we strive to elevate our brand presence through innovative marketing strategies!
Job Type: Full-time
Pay: $22.00 per hour
Expected hours: 40 per week
Benefits:
•
Dental insurance
•
Flexible schedule
•
Health insurance
•
Paid time off
•
Vision insurance
Ability to Commute:
•
Caldwell, ID 83605 (Required)