A Snapshot of Your Day
As a multifaceted and expert Marketing Specialist, you will play a pivotal role in driving marketing initiatives across key verticals. Your daily responsibilities will include overseeing the planning, execution, and management of messaging, content, and marketing assets aimed at generating awareness, demand, and interest in the Siemens Energy Grid Technologies portfolio!
We are looking for a strategic problem solver who has a proven grasp of B2B customers. Use your experience in completing full-funnel campaigns, crafting engaging messaging frameworks, and influencing cross-functional customers within a matrixed setting. Join us in making a significant impact in the energy sector!
How You’ll Make An Impact•Develop and execute go-to-market strategies tailored to focus verticals, including but not limited to Data Centers, Hydrogen, and Oil and Gas
•Define and articulate differentiated messaging, value propositions, and customer pain points across the buyer journey
•Collaborate with partners to produce industry-specific content, including whitepapers, case studies, blog articles, videos, presentations, social media content, etc., while ensuring alignment with overall brand messaging and industry standards
•Develop and implement multi-channel marketing campaigns from the initial research and brainstorming phase through execution, including but not limited to website, events, social media, emails, ABM, etc.
•Apply important metrics and analytics tools to track the efficiency of marketing initiatives, prepare regular reports on marketing performance, and translate insights into actionable recommendations
•Manage and report vertical-related marketing budget and expenses and reconcile final invoices with vendors.
What You Bring
•3-5 years of experience in marketing or a related field; University degree in Marketing, Communications, Business Administration, or a related field
•Consistent track record in vertical marketing, multi-channel campaigns, and Account-Based Marketing (ABM) execution.
•Strong understanding of B2B marketing and sales principles, including value proposition, content strategy and development, product promotion, and go-to-market planning and programs.
•Excellent project planning skills with the ability to initiate work early in the project life cycle.
•Proficiency in Microsoft Office Suite (Outlook, Word, Excel, PowerPoint) or Google Workspace (Gmail, Docs, Sheets, Slides).
•Familiarity with marketing automation and CRM tools, principles, practices, and applications.
•Strong communication, presentation, and negotiation skills, along with creative problem-solving abilities and data-driven decision-making.
•Proficiency in English and demonstrated intercultural competencies.
•Willingness to travel occasionally as needed and adapt to project priorities, effectively managing schedules and task prioritization.
•Applicants must be legally authorized for employment in the United States without need for current or future employer-sponsored work authorization. Siemens Energy employees with current visa sponsorship may be eligible for internal transfers.
About The Team
Grid Technologies
Our Grid Technology division enables a reliable, sustainable, and digital grid. The power grid is the backbone of the energy transition. Siemens Energy offers a leading portfolio and solutions in HVDC transmission, grid stabilization and storage, high voltage switchgears and transformers, and digital grid technology.
Who is Siemens Energy?
At Siemens Energy, we are more than just an energy technology company. With ~100,000 dedicated employees in more than 90 countries, we develop the energy systems of the future, ensuring that the growing energy demand of the global community is met reliably and sustainably. The technologies created in our research departments and factories drive the energy transition and provide the base for one sixth of the world's electricity generation.
Our global team is committed to making sustainable, reliable, and affordable energy a reality by pushing the boundaries of what is possible. We uphold a 150-year legacy of innovation that encourages our search for people who will support our focus on decarbonization, new technologies, and energy transformation.
Find out how you can make a difference at Siemens Energy: https://www.siemens-energy.com/employeevideo
Rewards•Career growth and development opportunities; supportive work culture
•Company paid Health and wellness benefits
•Paid Time Off and paid holidays
•401K savings plan with company match
•Family building benefits
https://jobs.siemens-energy.com/jobs
full timeCharlotte, NC17 days ago
$130,000-$250,000Charlotte, NC15 days ago
