Remote
Hybrid
Regional Sales Director - Premium Brands
Regional Sales Director - Premium Brands
Austin, TX
full time
$85,000-$100,000On-site
Oil and Gas
About This Job
Role Overview:
The Regional Sales Partnership Manager is a high-impact, relationship-focused field sales leader tasked with building strong, mutually beneficial partnerships with premium cigar retailers. This role demands an individual who thrives on relationship management, strategic territory planning, and hands-on engagement in events, tastings, and training to drive visibility and volume.
Key Responsibilities:
Account Management & Territory Growth
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Develop and execute a 8–12-week rotation cycle to visit and review all accounts within your territory.
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Assess accounts using qualitative and quantitative metrics (e.g., past performance, demand, growth potential, relationship quality).
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Grade and prioritize accounts in partnership with the VP of Retail Partnerships.
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Make recommendations for account closures or expansions based on performance and alignment with our vision.
Sales & Distribution Strategy
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Enforce SKU-based placement policies to ensure holistic brand representation.
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Support accounts in achieving benchmarks to access limited production lines such as the Andalusian Bull.
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Identify exceptions and work collaboratively to develop custom growth strategies.
Event & Activation Management
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Host and execute shop-specific tasting events to build demand for core lines.
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Plan and manage “Home of Ligero” events for top-tier accounts, including coordination with the Gomez family.
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Coordinate dinners and entertainment for key accounts during national conventions (e.g., PCA).
Training & Education
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Deliver regular in-store training sessions to account staff on our lines, tobacco components, and brand storytelling.
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Use tools such as component kits to enrich product education and staff engagement.
Conduct & Brand Representation
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Represent us with professionalism, passion, and integrity at all times.
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Adhere to strict company policies regarding conduct, reporting, and brand representation—especially at national events.
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Maintain transparent, ongoing communication with leadership.
Required Experience & Skills:
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3+ years in premium cigar sales, spirits, or luxury field marketing.
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Strong background in territory management, retail account relationships, and B2B sales.
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Event planning and execution experience, especially in the premium/luxury lifestyle space.
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Excellent communication and interpersonal skills.
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Highly self-motivated and capable of working independently with limited oversight.
Job Type: Full-time
Pay: $85,000.00 - $100,000.00 per year
Benefits:
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401(k)
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Health insurance
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Paid time off
Schedule:
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10 hour shift
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8 hour shift